So you have made the decision to open your own business. And after further investigation you decide a dollar store is the right choice for you. Making that decision is a moment almost no store owner will ever forget. Then there were the hours of looking until just the perfect location was found. There is another chance to briefly stop and gather in the fact that this will soon be your own business location.
It is almost a game of one-million questions as you begin to decide what products will go where, and how much room to allocate to each dollar store merchandise category. In this article I present 5 tips to help you begin to make decisions about the merchandise layout for your store. With the layout defined you can move on to determine exactly how much of each dollar store item to order in preparation for the start-up of your business.
1) Run aisles from the front-to-back of your store: The main aisles of gondola fixtures should run from front-to-back. This provides easy employee access and view from the front of the store where your cash registers will be located.
2) Face up displays in your store frequently: Speaking of facing up, careful work to face up and pull merchandise forward on shelves and peg hooks is another tactic. The simple action of moving everything forward helps to hide the fact that not all shelves and/or peg hooks are entirely filled with merchandise. Those running a dollar store know this tasks needs to be done multiple times throughout the day to keep your store looking as full as possible even when inventory levels are down.
3) Include space for lobby displays: If room allows be sure to include space in the lobby for larger, bulk dollar store merchandise displays. Shoppers just entering your store will be impressed and drawn to these giant displays.
4) Practice smaller, more frequent ordering as your buying strategy: Why purchase cases and cases of replenishment merchandise every month or so only to see a good portion of your inventory end up temporarily in the stock room? If you are running a dollar store why not order less merchandise, on a more frequent basis? Sure it does take extra time to develop many small orders. You will also need to work to keep freight charges to a minimum. Yet this allows all merchandise to go directly to the sales floor, thus reducing your total investment in inventory. This is a good trade off to make.
5) Leave room for extra impulse displays around cash registers: Your merchandise layout strategy must include plenty of room for impulse sales right at the cash registers. Allow room for smaller displays and racks of the newest and best selling products.
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