Achille, Pier Giacomo and Livio Castiglioni have been certainly within the most important designers of the Mid-Century era. While Livio left the Castiglioni office, Achille and Pier Giacomo worked closely to many products, always concentrating on the same task at the same time instead of dividing the workload.

The extendable Toio lamp was produced by the Castiglioni brothers in the early 1960s as part of a series of ‘ready-made’ products. Borrowing a concept associated with Dadaism, the Castiglionis used found objects as the basis for industrial products. The brothers chose anonymous engineered objects and components as the starting-point for their products. This approach to design also offered an antidote to the excessively modern products of the 1950s and 1960s.

The Toio lamp is constructed almost entirely from ready-made components: a 300-watt car reflector bulb, attached to a metal stem that is weighted by the transformer at the bas pedestal. The electrical wire is pinned to the stem by fishing-rod screws. Products such as this one and the Mezzadro and Sella stools, both from 1957, celebrate the ingenuity of the mundane or everyday object, with the minimum of intervention.

The Castiglioni brothers developed an unique and wit design with an industrial and functional look that had its origins in the Italian Rationalist movement. The Castiglionis experimented a lot -specially with lightnings- to accomplish designs with a strong awareness of the user starting from minimum means .The final result had to be an appealing product pleasant to use as to look at.

No wonders that many of their products -like the Arco or the Luminator lamps as the Toio itself- are featured in the permanent collections of important museums like the MOMA in New York or the Victoria and Albert Museum in London.

Mid-Century has been one of the most creative age for design that influenced the interior decors of the last decades. To discover everything about it, check Mid Century Home now!

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