Ebay’s recently published a report revealing that 79% of small bricks and mortar retailers are of the belief that having an online presence has saved their business. This report, called the Online Business Index, suggests that these retailers can match or even out perform other online businesses when they have an online presence. Their online store matches sales, profit margins and prices of these other online businesses.
Taking the step of branching out online allows physical stores to be able to compete on the same level as online retailers. As the online economy continues to grow, it has become an increasingly important tool to accompany the traditional bricks and mortar business.
As bricks and mortar store retailers start to see the importance of an online presence, they are quickly adding themselves to the ranks of other successful online businesses. This is a very important method to improve offline income as well. Studies show that around half of online businesses also have a physical store and 80% of those have experienced increased sales along with a much more sustainable offline business, due to their online presence.
So what are the opportunities for you? The opportunity online is for retail and service-based businesses alike. 1. Reach new customers, having a traditional bricks & mortar shop can limit your customer base to a particular geographic location. Going online escapes all the usual confines of location and allows retailers and service providers to attract customers in other towns, counties and even countries! 2. Reach & engage with your existing client base online
Your customers are likely already online. What this means is that if you have no website or online presence, they will be drawn to your competitors’ websites.
By engaging with your customers via digital channels including a website, email and social networks such as Facebook you can build your brand and ensure that you are front of mind when they are looking to buy. In these uncertain times when better than now to explore the online opportunity?
The digital channels can quickly and easily help you to engage with existing customers while attracting new customers and it’s being proven again and again every day.
An example of an online clothing store, that sells toddler clothing related products to customers, such as infant boy clothing, baby clothing, toddler gifts, infant apparel, visit www.infanttoddlerclothing.com to find the best example of an online Baby hoodies store.
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Tags: baby, baby clothes, baby gifts, children, clothes, family, fashion, Home, kids, newborn, online store, pregnancy, retailers, shopping, toddler clothing