The Tale of the Juicy Couture company history starts in 1994 when co-designers Gela Nash-Taylor, and Pamela Skaist-Levy started a clothing line called Travis Jeans. The fashion line achieved success concentrating on paternity jeans that were comfy and stylish.
In 1996 the Two Ladies altered the course of the fashion brand. They dumped the jeans determined to produce a line more complimentary to a feminine figure, and began the Juicy Couture brand. The two had craved to fashion a brand that was both seductive & fashionable, and comfy too.
The 2 initially began the fashion brand at their house in Pacoima, California. Working to place the line in the public eyesight Juicy girls made the decision to offer their original designs to the stars of Hollywood, such as Madonna, Cameron Diaz and J Lo. It didn’t take long for someone to recognized their talent; Madonna was seen wearing one of their low riding draw string pants, and form fitting zip hoodies with the word “Madge” stitched into it. The scene began practically immediate success for their business. Before long, Hollywood was bursting with star studded Juicy Couture. Madonna’s ensemble was called the “Tracksuit”, and it ultimately turn out to be the line’s most famed design. The phrase “Madge” barely ever shows up on Juicy Couture attire any longer. The outfits have the signature slogan “Juicy” on the rear end of every pair of bottoms.
Through the wish to spread the Juicy Couture brand to the east coast, the Juicy girls arranged an east coast debut event in order to launch a new line. The party was a success, and shortly afterward Juicy Couture set up an up-and-coming boutique in NY.
In 1999, Juicy Couture introduced a line of jeans called Juicy Jeans. In 2001, they reintroduced the tracksuit to the fashion world. The suits are designed to accentuate a woman’s curves and made of soft feminine fabrics such as velour, terry cloth, fleece, or cashmere.
In 2002, Juicy Couture extended their brand of clothing to Men Children, and even dogs. Doggy products included dog beds, carriers, toys, leashes, collars and clothing.
In 2003 Liz Claiborne Inc. Bought Travis Jeans Inc. From Gela and Pamela for the price of $53 million they were also given a percentage of the future proceeds. Today Gela and Pamela still remain presidents of the fashion line and still design the fashion concepts.
During the year 2004, The fashion line became a popular world known brand, with the help of Liz Claiborne. Juicy Couture expanded the lines lady products by introducing lines of jewelry, handbags, perfume, swim wear, shoes and cologne. The fashion line offers the most comfy and stylish clothes in the fashion industry, even today .
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